Post by komata on Apr 13, 2015 5:42:22 GMT 12
Those of us fortunate enough to have been readers of both Flight and The Aeroplane in the 1950's mighjt recall the series of delightful advertisements by Desoutter and Co (formerly a manufacturer of aeroplanes - at least one of which came to New Zealand), concerning their light-weight range of compressed air tools for aeroplanes and general industry.
The advertisements were in cartoon form, always funny, whimsical and very well-regarded - especially when accompanied by the 'fall guy' - the 'gentleman owner', who filled a function somewhat akin to the 'Fat Controller' in the Thomas the Tank Engine series of children's books. This worthy was invariably resplendent in tie, white shirt, vest, pinstripe trousers etc., and was the owner of an impressive handlebar moustache of an infinitely-variable length. Sadly, at some point (perhaps in the early 1960's, or even earlier), the advertisements vanished , and the 'little Horses' were no more - evidently put out to the cartoon version of pasture (or the knackers yard) never to be seen again.
The few images of the Desoutter advertisements that appear in Google's images section don't do justice to the series.
As the 'orses presumably 'died' when Desoutter's went 'out of business', can anyone tell me what became of the company; and did anyone ever publish a collection of the 'horses?
Thanks.
The advertisements were in cartoon form, always funny, whimsical and very well-regarded - especially when accompanied by the 'fall guy' - the 'gentleman owner', who filled a function somewhat akin to the 'Fat Controller' in the Thomas the Tank Engine series of children's books. This worthy was invariably resplendent in tie, white shirt, vest, pinstripe trousers etc., and was the owner of an impressive handlebar moustache of an infinitely-variable length. Sadly, at some point (perhaps in the early 1960's, or even earlier), the advertisements vanished , and the 'little Horses' were no more - evidently put out to the cartoon version of pasture (or the knackers yard) never to be seen again.
The few images of the Desoutter advertisements that appear in Google's images section don't do justice to the series.
As the 'orses presumably 'died' when Desoutter's went 'out of business', can anyone tell me what became of the company; and did anyone ever publish a collection of the 'horses?
Thanks.
