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Post by mcmaster on Mar 18, 2024 17:34:22 GMT 12
Overall I think it’s not a bad ad with some slick production. They just can’t shake the old kids looking up theme (prob because it works) and even have some girls lying in the fields doing same. I get the portrayed demographics because they have to break into the non traditional pool to meet the recruitment target which is the tough part..
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Post by oj on Mar 18, 2024 20:57:06 GMT 12
Nah!
Too brief, too slick on graphics, lacks substance, too much artistic license ...
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Post by Mustang51 on Mar 18, 2024 21:09:56 GMT 12
....substance...Que?
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Post by mcmaster on Mar 18, 2024 22:39:03 GMT 12
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Post by oj on Mar 19, 2024 7:47:22 GMT 12
Nothing about Tech Trades or equipment. Nothing showing a typical Air Force Base or accommodation. Really just about being a pilot or other aircrew. |
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Post by Dave Homewood on Mar 19, 2024 7:58:05 GMT 12
Maybe that is all they are intending to recruit with this campaign however, OJ. They may have another advert in the works for tech and support trades.
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Post by Mustang51 on Mar 19, 2024 13:52:07 GMT 12
OJ.....RAAF pilot 'losses' to airlines have been increasing substantially post Covid and I am lead to believe this ad is the tip of the spear for the ADF. Waiting for the Nuc sub ads...
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Post by Calum on Mar 20, 2024 13:58:58 GMT 12
O. Waiting for the Nuc sub ads... Might be a long wait ... |
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Post by 11SQNLDR on Mar 20, 2024 16:05:37 GMT 12
Good ad, lacking in wokery and no mention of lasagne... (NZDF ad agency take note  ) |
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